Martin Luther King Jr, had a spiritual advisor, Howard Thurman:
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” – Howard Thurman
You have found what makes you come alive.
And have you discovered that your passion is a unique calling that offers value to others. And that your unique calling is a source of abundance.
Now, you want to 10X. You want to go all in.
…
“Set a goal so big that you can’t achieve it until you grow into the person who can,” – Anonymous, and popularized by Zig Ziglar.
Your heart twists in fear, and you notice you are about to abandon your comfort zone.
Allow me to introduce the power of “revealing”.
REVEALING THE GOLD WITHIN
There is a legend that the young people of Indonesia were required to help build roads as part of their community service after completing school. And the saying was:
“As I build the road. The road builds me.”
An interpretation of this philosophy is that building the roads was a catalyst for these young people to reveal the adult qualities within them.
The importance of revealing the qualities within you, along with the importance of Alchemy, are concepts popularised by Carl Jung.
Alchemy is an ancient art that sought to understand the nature of chemicals and metals. The art included practical experiments with chemicals and materials, as well as more spiritual practices. Amongst their goals was the pursuit to turn lead into gold. And it is believed these practices became the groundwork for the modern chemical and pharmaceutical industry.
Carl Jung suggested that, rather than try to turn lead into gold, the approach should be to reveal the golden qualities that were already within the lead. And this insight could be applied to human nature, and to become the best version of ourselves we should seek to reveal the gold-like qualities that are already within us.

THE RECIPE
In line with an Alchemy tone, here is a recipe full of powerful ingredients.
Ingredient One: The Physical Goal Reveals Mastery
When you start out with a willingness to take the demanding action required, make a sincere effort to take effective action, along with a strong intention to achieve extraordinary results, then you create an increasing set of skills and mastery over your craft.
Ingredient Two: The Emotional Stress Reveals a Deepening Relationship with Self & Others
We can interpret that a key to Carl Jung’s teachings is finding a greater sense of ‘Self’.
And honest self-reflection, in the context of extreme emotional stress and fear that is created by a very challenging task, can be the vehicle to unmask the emotional blocks that sabotage your best efforts.
A willingness to acknowledge your emotions, and willingness to learn and grow from the process, encourages a healing of your inner shadows whilst revealing an inner gold.
How you respond to challenges and obstacles is a work in progress as you become increasingly congruent with being the person worthy of that goal.
• Graduating from feelings of stuck TO be willing and flexible to see options.
• Graduating from the impact of rejection and serious setbacks TO knowing that family, colleagues and community provide a supportive environment.
• Graduating from the initial sense of isolation where you alone see the potential TO a sense of meaning as success becomes a reality.
• From the emotional charge that goes with high stress TO finding release and finding increasing comfort in your new world.
Increasingly aware that: “I can do this!”
Ingredient Three: A PUSH Source of Energy
Ingredient Two is also a push source of energy. The magnitude of the business goals and tasks, along with the opportunity of abundant rewards of success, creates a passion and determination to go after what you want.
Ingredient Four: A PULL Source of Energy
Your life’s calling and your pursuit of that which “makes you come alive” pulls you to pursuing what you want. Moving you in the flow of your unique and special gifts.
“After coaching tens of thousands of entrepreneurs for nearly 50 years, Dan Sullivan has seen that those who take their Unique Ability seriously, meaning they take themselves seriously, are the ones who make the biggest 10X leaps.”
– 10X IS EASIER THAN 2X by Dan Sullivan with Dr. Benjamin Hardy
Five: Recipe Outcome
This is a powerful potion of:
• The physical goal revealing mastery.
• The emotional stress revealing deepening relationship with self and others.
• The driving energy from pursuing your passion and from the potential rewards
Therefore, there is a parallel process of:
• a physical journey that achieves a goal, whilst at the same time
• an emotional journey that creates an increased charisma by constantly improving your authentic responses to the challenges you face.
These ingredients spiral upwards together – supporting each other in continues feedback loops.
THE ROAD MAP: 10X IS EASIER THAN 2X BY DAN SULLIVAN WITH DR. BENJAMIN HARDY
I am grateful to this book and the insights it has brought me.
• To continuously shed or outsourcing the 80% of my business that is average and non-essential.
• To focus on the 20% that represents my uniqueness, passion and mastery.
• To pursue innovative and a distinctive value.
• And most important, to pursue the highest standards.
Final Thought
To go all in for that which “makes you come alive” has within it the potential to reveal the gold-like qualities within you. The potential to:
• Reveal extraordinary results by the value you add.
• Deepen relationships by revealing deeper relationships with self and others.
“In the midst of winter, I found there was, within me, an invincible summer.
And that makes me happy. For it says that no matter how hard the world pushes against me, within me, there’s something stronger – something better, pushing right back.” – Albert Camus

